Is Your Moisturizer Creating More Wrinkles?

Chemical Free Sunblock, How to Choose One

Why should you choose a chemical free sunblock? Chemical sunscreen ingredients—often with names ending in -salate or -benzone—can give a better look and feel to sun-care products than physical sunscreens since they tend to sink into skin readily and dry clear. However, the price your skin pays being exposed to them may not be worth it. Conventional sunscreen is loaded with chemicals, well-established carcinogens and oxybenzone (an endocrine disruptor) that may generate free radicals when exposed to ultraviolet light. Some researchers even suspect oxybenzone to be the hidden cause of the increase in melanoma.

 

At one time the only sunscreen ingredient we had available was PABA (para-aminobenzoic acid), thankfully they banned it. Another chemical, Oxybenzone, probably the most notorious UV filter, was approved by the FDA way back in 1978. Also referred to as BP3, it’s a member of the phenol family that has become so omnipresent, it’s been estimated that traces can be found in the urine of 96 percent of the U.S. population. In a 2004 study, researchers found that on the first day after applying a sunscreen with oxybenzone, both young men and postmenopausal women experienced a drop of testosterone levels. The current consensus on oxybenzone is that the hormone fluctuations are not clinically significant.

Chemical Free Sunblocks

On the other hand, physical sunscreens can be helpful for anyone with sensitive skin since they’re less likely to exacerbate irritation and redness. If you like the idea of chemical-free sunscreens look for zinc oxide, or titanium dioxide a physical blocker.  The quality of the sunblock you choose matters. Nanoparticles are small enough to penetrate cell membranes, particle must be 50 nanometers or less to penetrate a cell membrane.. Instead of nanoparticles, some sunscreen makers use “micronized” particles—basically, these are just slightly larger than nanoparticles, but still tiny. To be exact, a nanoparticle is less than 100 nanometers in diameter, so micronized zinc oxide or titanium dioxide must be larger than this.

 

My favorite chemical free sunblock

 

Skinceuticals Physical Fusion UV Defense Sunscreen SPF 50.

It provides broad-spectrum sun protection 50 from both burning and aging sun rays, it also provides a universal tint that enhances your skin tone and boosts radiance. I like it because it is light and doesn’t look pasty or thick.

It glides on smooth and doesn’t leave behind any oily or white residue. Water-resistant for up to 40 minutes, the lightweight formula melts into skin, boosting radiance and increasing your skin’s defenses to keep you protected from premature signs of aging and damaging sun rays.  It is a great chemical free sunblock.

Key Ingredients:

  • Titanium Dioxide and Zinc Oxide: provide broad-spectrum sun protection to prevent skin from burning and prematurely aging
  • Translucent Color Spheres: provides a universal tint that blends to match all skin tones and repels oil to maintain a shine-free complexion
  • Artemia Salina: boosts your skin’s natural defenses to protect collagen from UV damage.

Allure Best of Beauty 2013 Winner: Best Facial Sunscreen

EltaMD UV Physical SPF 41

 

For oil-free sun protection with just a touch of color, our lightly tinted UV Physical is a healthy choice. This chemical free sunblock, a natural mineral sunscreen has antioxidants to neutralize free radicals. Water-resistant UV Physical withstands water, humidity and perspiration.

  • 0% transparent zinc oxide, 7.0% titanium dioxide
  • Antioxidant protection combats skin-aging free radicals associated with ultraviolet (UV) and infrared radiation (IR).
  • Lightly-tinted formula
  • Water-resistant (40 minutes)
  • UVA/UVB sun protection
  • Fragrance-free, oil-free, paraben-free, sensitivity-free, chemical-free and noncomedogenic

 

Fragrance and paraben-free, it provides Skin Cancer

Foundation recommended broad-spectrum protection without irritation. Zinc oxide and titanium shield your face from the suns damaging UVA and UVB rays. This mineral-based sun protection is also effective for use after facial procedures that may leave your skin extra vulnerable. Lightly tinted, you can use it daily with or without additional foundation for wrinkle fighting, dark spot preventing protection. This is a little more makeup like, and great for fair to medium complexions. Water-resistant

 

 

 

BRUSH ON BLOCK

Another one I love to use if I am going to be outside for an extended period of time, I layer this over a liquid sunblock for all day protection. Or just use a light coat for everyday wear. It comes in a convenient, portable applicator. Brush-On Block Mineral Sunscreen SPF 30 offers natural dry-mineral sunblock that’s safe for everyone in your active family.

  • Naturally occurring ingredients provide invisible, hypoallergenic, sweat/water-resistant coverage against broad-spectrum rays, including UVA, UVB, and infrared
  • Contains no harsh chemicals to irritate skin, cause breakouts, or clog pores
  • Translucent shade disappears on every skin tone; can be used over or under makeup
  • Active ingredients: titanium dioxide 15%, zinc oxide 12%. Botanical ingredients: green tea leaf extract, safflower seed oil, chamomile extract, and honeysuckle
  • To refill, twist off empty cartridge from bottom and twist on refill (sold separately)
  • 2 grams/0.12 ounces. Measures 5” x 1”

 

 

Last but not least, a drug store option for

chemical free sunblock

Personally I would not put this on my face but it is a great, inexpensive option for your body.

Neutrogena Sensitive Skin Sunscreen

Broad Spectrum SPF 60+

This oil-free sunscreen lotion for sensitive skin goes on evenly, absorbs quickly, and feels ultra light, all while providing superior broad-spectrum UVA/UVB sun protection. It’s also formulated with PureScreen® Technology—a blend of 100% naturally sourced sunscreen ingredients—free of fragrance, dyes, oils, and irritating chemical ingredients, so it’s gentle enough for sensitive skin.  Chemical free sunblock.

  • Water resistant (80 minutes)
  • PABA-free
  • Hypoallergenic
  • Oil free
  • Fragrance free
Broad Spectrum UVA/UVB

Costs about $10

How To Lighten Skin Permanently And Naturally

how to lighten skin permanently and naturally

In this article, I’m going to teach you how to lighten skin permanently and naturally. Everyone would love to have even toned, healthy, beautiful skin.

Uneven skin tone can be the result of a number of different things.

Known as hyperpigmentation, uneven skin tone is most often the result of an overproduction of melanin.

Responsible for giving your hair and skin its gorgeous color, melanin also helps to protect your skin against the damaging UV rays of the sun.

how to lighten skin permanently and naturally

How To Lighten Skin Permanently and Naturally – Melanin

When it is producing normally melanin works well within your body, but when there is an overproduction, skin-tone will turn uneven leaving you with an unflattering complexion.

Kind of like an inkjet printer, damaged melanocytes can spray out uneven and make it blotchy. Your body produces excess melanin for a few different reasons.

In a study they had a group guess the ages of their subjects, they ones with hyper-pigmentation were judged to be approximately 10 years older than the ones with even toned skin… even if the later had more wrinkles.

Whether is a result of too much sun, hormonal changes, or scarring of the skin can all lead to an uneven skin tone, but fortunately there are things you can do to correct it.  Whether the changes in your skin are caused by hormones or too much sun, there are things you can do to change it and have the beautiful skin you dream of.

how to lighten skin permanently and naturally

How To Lighten Skin Permanently and Naturally – Product Considerations

You are inundated with countless formulas on the skin care market that promise to make skin appear brighter and more youthful. In the whirlwind of information and promises you may have noticed words like “illuminating,” “toning,” “clarifying,” “brightening” and “correcting”, how do you differentiate between the products?

It is important to carefully consider the promised benefits of the products in the light of that product’s specific ingredients.

A quality formula will include ingredients that reduce the prominence of freckles, other sun spots and even melasma. Optimally, it will also offer anti-aging and anti-inflammation benefits as well to further promote the youthful appearance of facial skin as well as help skin appear brighter and more radiant.

how to lighten skin permanently and naturally

To aid your search for the ideal skin brightening product, I will go over the differences in whitening, lightening and brightening products, as well as how to read the ingredient labels.

How To Lighten Skin Permanently and Naturally – Overview on Prescription Whiteners

The strongest formula, skin whitening treatments, are usually a prescription such as Hydroquinone. It is available over the counter at 2% and prescription strength of 4% up to 7 or even 10% when compounded with a steroid to alleviate some of the harsh side effects.

These products can also be found over the counter that include harsh bleach to strip all or most of the pigment out of the skin.

This irritates the skin more and some people may develop post-inflammatory hyperpigmentation (PIH).

This condition occurs when whitening is applied to the skin and causes it to become so irritated (or they expose the treated skin to the sun) that they have a rebound effect. Other people may develop ochronosis which results in bluish spots that look like bruises.

In certain Asian countries, having whiter skin is considered beautiful.

how to lighten skin permanently and naturally

With this in mind, skin care companies have designed products that help to whiten skin. These whiteners can cause damage to the skin and irritation.

Older women, or women with ethnic skin who have used these products throughout their life often develop hyperpigmentation on parts of their skin that can be permanently darker or lighter than the surrounding area. Due to this, skin whitening products should generally be used short term.

How To Lighten Skin Permanently and Naturally – Skin Lightening

The goal is normally to lighten the skin. With consistent use, it helps the skin lighten several shades and returns the dermis to a healthier color.

Most of these products are made with a tyrosinase inhibitors. This active ingredient stops an enzyme in the skin from producing melanin.

Without melanin, the skin cannot darken in the sunlight.

People who use tyrosinase inhibitors have to be careful about sun exposure because melanin and tanning are actually how the skin protects itself from the sun. Although the skin will be whiter, it can also lead to worse sun damage.

People who suffer from melasma, unusual pigmentations and dark spots should use lightening to make their skin take on a more even tone. Unlike skin whitening, the goal is to not reach an unnatural whiteness.

how to lighten skin permanently and naturally

How To Lighten Skin Permanently and Naturally – Skin Brightening

Brightening agents are designed to impart a natural, vivid radiance to the skin. The skin is continuously creating new skin cells to replace dead skin.

Often, these older skin cells remain on the skin’s surface and can cause it to appear dull and old.

Skin brightening can help people improve the way their skin naturally sheds dead skin cells.

The difference between whiteners and brighteners, is generally brightening products contain AHA or Vitamin A (Retinol) to exfoliate the skin where the excess pigment in the skin has accumulated.

AHAs are acids derived from foods, and, as it turns out a type of acid that’s safe to apply to our skin. Citric acid, for example, from citrus fruits (lemons, oranges, etc.) is an alpha hydroxy acid.

how to lighten skin permanently and naturally

Lactic acid is found in sour milk, but you may have also heard of or tried other AHAs, such glycolic acid, from sugar cane, which is also a popular ingredient in anti-aging topical skin care products.

Both lightening and brightening can help to give a natural clarity and glow to the skin.

How To Lighten Skin Permanently and Naturally – Prevention

It is far easier to prevent an illness than it is to cure it. Like they say, an ounce of prevention is worth a pound of cure.

The sun and damage from the sun is one of the biggest triggers that cause uneven skin tone. Even if you go out for 20 minutes a few days a week for your vitamin D, please protect your face, neck and décolletage.

Even that small amount of sun cumulative will cause hyperpigmentation.

how to lighten skin permanently and naturally

Freckles may be cute when you are little but they grow to be larger and unattractive as you age.

The sun’s rays cause damage to the skin.

These rays are harshest around midday, so outdoor light should be completely avoided from 11 in the morning to 2 in the afternoon. Whenever you do choose to go outside, you should apply a sun block that is at least 30 SPF.

If you go swimming or are outside for more than an hour, you should reapply it again every hour.

how to lighten skin permanently and naturally

In addition to using sunblock, you can take precautions like wearing long sleeves or a hat. This can help prevent the sun from tanning the skin.

How To Lighten Skin Permanently and Naturally – My Favorite Ingredients

For skin that truly shines, take advantage of skin lighteners and brighteners for a better, healthier glow, radiant, vibrant.

These are a list of my favorite ingredients that brighten or lighten:

  • Kojic acid – A white crystalline powder derived from a fungus is Asia. It inhibits the function of tyrosinase the protein responsible for producing melanin. It is good for sensitive skin.
  • Bearberry extract – This comes from the leaves of the plant rather than the fruit, it contains
  • Alpha Arbutin 1% – Relieves greater than the same concentration of hydroquinone. It also contains sun protection filters
  • Whild Mulberry Extract (morus alba) – Health benefits of preventing heart disease cholesterol and diabetes it can also help lighten the skin. Mulberry and paper mulberry are both effective .4% reduced tyrosinase activity by 50%.
  • Melanozyme – Mushroom derived dissolves melanin on the skin surface was originally derived to whiten paper.
  • Citrus extracts – Lemon or orange slows down hyperactive melanocytes. Vitamin C also acts as an antioxidant. It fights free radicals that cause skin aging and darkening. It also increases the levels of glutathione and Vitamin E in your body.
  • Licorice extract – Compound Glabridin in licorice inhibits the production of tyrosinase by 50% heals contains anti-inflammatory properties
  • Phylianthus embilca – An antimicrobial protect from sun damage and reduces hyperpigmentation. It also helps the skin retain its natural moisture.
  • Gigawhite – Patented skin brightener that also treats melasma. Derived from seven organically grown with alpine plants widely used as an alternative to hydroquinone.
  • B3 Niacinamide – As well as brightening benefits the skin retains more moisture so it reduces fine lines.
  • Lactic acid – Derived from sour milk, this is an instance where stronger is not always better.
  • Papaya – It has an enzyme called papain that is responsible for skin whitening, reducing unwanted hair, exfoliating dead skin, repairing ageing skin etc. This papain enzyme is present in maximum concentration just under the peel of unripe papaya.
  • Bilberry Extract – It lightens, brightens and de-puffs your eyes.
  • Glutathione – The pioneer in whitening systems. A lot of people get Glutathione IV’s to lighten their skin. The IV’s have so many amazing benefits for our whole body, but that is another article.

How To Lighten Skin Permanently and Naturally – Retinol

Vitamin A or Retinol- Retinol is simply another name for vitamin A. It’s a type of retinoid, the family of chemical compounds related to vitamin A.

Other retinoids include:

  • Retinoic acid (also known as tretinoin), retinyl palmitate, and retinaldehyde, all of which can be found in skincare products.
  • Tretinoin is the active ingredient in Retin-A, the prescription acne cream, while adapalene—another retinoid—is the active ingredient in Differin Gel.

In addition to being a trusted treatment for acne, retinol is famous for its antiaging properties, cropping up in a range of anti-wrinkle and skin-brightening products of every stripe.

how to lighten skin permanently and naturally

When retinol and other retinoids come into contact with skin, enzymes in the body convert the retinol into retinoic acid, the active form of the vitamin, according to Dr. Linder.

This is the special sauce that goes to work on skin cells in a variety of helpful ways.

Namely, retinoic acid works to increase cell turnover, stimulate collagen and elastin production, fade hyperpigmentation, and help skin stay hydrated and glowing without irritation.

Thanks to all this healthy turnover, retinol can treat and prevent everything from stubborn cystic acne and eczema to sun-induced wrinkles and dark spots. This is also an ingredient that can cause irritation so it is best used separately.

How To Lighten Skin Permanently and Naturally – Conclusion

As you can see, there are many different things you can do to lighten skin permanently and naturally.

With the right dose of prevention and natural nutrients, you can absolutely lighten skin permanently and naturally, without too much hassle.

If you have any questions or comments on how to lighten skin permanently and naturally, please post them in the comment box below.

The 8 seconds test, does your brand pass?

People today have an average attention span of just 8 seconds. Fifteen years ago the average attention span was 12 seconds.  It’s no surprise people are impatient, or that we are becoming even more so every day.

But it might surprise you to learn that a gold fish has an average attention span of nine seconds. That’s right, the average person cannot focus their attention on a task longer than a gold fish.

While this statistic about attention span has been talked about—and disputed—often by content marketers and website administrators, their argument is that quality of content matters. The term “attention web” was discussed recently in an article by TIME that summarized some of the research.

The facts show that the quality of the content you deliver to your audience has a critical impact on how long a customer engages with your product, web page, blog post or advertisement.  But here’s the point about this attention span research that people seem to misunderstand. It’s not that people cannot hold their attention longer than 8 seconds, it’s that they are choosing what to focus their attention on very quickly and selectively.

This is really not new in the advertising world.

Direct marketers have long understood that the headline you include on an envelope determines in just three seconds whether or not people open it, or pitch it.

Outdoor advertising (and street road signs for that matter) has long operated under the “six second” rule. This means you have six words or less to get your message across before drivers pass bye.

Best practices for TV and radio advertising recognize that the first few seconds of any commercial are critical to capturing the audience attention and avoiding tune-out

In the media and publishing world writing simple and direct titles and headlines still drives sales for newspapers, magazines and books.

So what the 8 seconds attention span rule really means for your business and brand is this – your message, story, news, offer or promise must pass people’s scan test.

Consumers today are continuously scanning information.

Content and messages that are instantly understood to be clear, relevant and interesting will capture people’s attention. And any brand information or messaging that is confusing, complicated, stupid or boring will be quickly ignored.

Pictures, videos, headlines and subheads that help your audience quickly learn what they can expect from shopping your store or buying your brand are vital to engaging customers successfully.

Most brands, and especially retailers and e-commerce providers, already believe they are delivering a good shopper and visitor experience. But the truth is they aren’t properly applying the 8 seconds rule to their website, merchandising, packaging or marketing and customer communications.

How do you know if your brand passes the 8 seconds scan test?

Interview shoppers, and get them to share with you their quick impression of the story your brand is telling them from scanning your website, store aisles and marketing efforts overall.

In our experience, most retailers and e-commerce brands will discover quite a big gap between what they believe is being communicated to consumers and what shoppers see and experience themselves.To close the gap between communication and customer experience, here are three (3) simple strategies you can use to help your brand pass the 8-second test

1. Kill Clutter

Clutter is the enemy of clarity. When you have a lot of things and messages competing for someone’s attention people don’t know where to focus. Your home page, front entrance, signage and product packaging should all be designed to deliver a clear, direct and singular message.

2. Evoke Emotion

Research shows that emotion plays an overwhelming role in decision making. People rarely buy things based on facts and reason alone. How you make people feel – welcome, comforted, excited, happy, etc. – determines how they behae. To evoke strong positive feelings that engage shoppers you need to look closely at the nonverbal elements of your marketing and customer experience; i.e. your visuals, images, colors and sounds. People don’t read a lot in 8 seconds. And communications studies show that 93% of what people respond to is non-verbal.

3. Avoid Being Clever

Every brand seems to be looking for that clever idea that will help them stand apart from competition. The problem is that all too often these clever ideas get in the way of delivering a clear message. Examine your visuals and copy – do they get the story across to people in the most direct way possible? Get feedback from customers. Then strip down your story to its most basic, clear and meaningful form. Resist the temptation to add any creative elements that might obscure meaning.

With only 8 seconds to capture a person’s attention retail and e-commerce brands

You need to recognize that consumers are scanning the information you deliver to them online or in-store.  People will quickly and selectively choose to engage with content that is clear, emotional and direct. They will ignore, tune-out or skip past anything that is too long, too clever or too hard to understand.

 

4 Must Have Qualities Successful People Look For In An Ideal Partner

It is true: You can marry into more money in five minutes than you can make in a lifetime.  But, that can only happen if you are able to attract a wealthy and successful person in your life. Life is full of options and opportunities.  This reigns supreme in the love department, where it seems like there is endless variety, but a lot of dead ends (and there’s probably a good reason for that).

Believe it or not, success plays a huge role in how attractive you are and how attractive someone will be to you — especially when it comes to highly successful people.  Although it is great to identify exactly the type of partner you wish to have, nothing will come true if you don’t become the type of person who would attract that kind of partner. It is especially true when you’re looking for a success-driven partner.

Below is a short list of things that people find attractive as an entrepreneur and in general.

1. Having Your Life Together

Struggling to keep the electricity on because you play more than you work is a sign of immaturity. Skipping a bill because you’d rather play that new video game is irresponsible and a red flag.  The same goes for work: Missing days because you did too many hard drugs or just didn’t feel like it is no excuse, and ultimately, it’s not going to get you anywhere in life.  As an entrepreneur with multiple projects going on that all need close and continuous attention, you cannot afford distractions.

Your chances of dating the next Mark Zuckerburg or Donald Trump are slim if you have too much drama in your life. When successful people look to date, they look to find someone who doesn’t have additional baggage that will hold them back in life.

2. Ambition for Greater Things

The most important quality in a man or woman is ambition. In fact, it’s so important that without it, you’re probably not going to get very far.  Successful people want to see the same ambitious qualities in another person. Why? Because ambition means getting ahead.  Without the drive to be something better or improve your situation, you’ll end up stuck in the same spot for the remainder of life. Successful people find this as a major turn-off and will avoid people without ambition.

A common trait among highly successful people is their goals and aspirations always come first in life. You’re less likely to have petty arguments in a relationship if both parties have big goals and dreams they can work toward. The reason for that is because large goals are going to focus your time and energy on achieving them, rather than finding time to complain and argue.

3. Respect for Money

The person you marry must respect money, and more importantly must encourage you to take advantage of every single opportunity there is in the market place.  Instead of complaining about working too hard, they offer to work an hour or two longer.

The truth is, if you don’t respect money, it’s very unlikely you’ll ever stay in a long relationship with someone who has money, much less have money for yourself.  Wasting money on payday loans and frivolous purchases is a deal breaker. It shows you have no idea how to handle money from meeting a deadline to budgeting.  If you can’t budget for yourself, how are you going to budget for you and someone else? In short, you won’t.

4. Taking Risks

A caveat of life is the sheer risk you take simply by living it. Just walking on the sidewalk could be dangerous at times; you could get mugged, hit by a car or assaulted. Still, there are times you should always take risks.

Taking a calculated risk and attempting to better yourself is a good, attractive quality. It shows confidence and the will to try and better yourself. Sitting at home on a couch with a bag of nacho chips shows quite the opposite.  If you don’t take risks, you’ll never advance anywhere in life.

Those are four qualities successful people are likely to find attractive. Why? Because they took the same advice themselves to get where they are. Even if they had a huge helping hand starting out, they still had to maintain and keep driving forward.

Without these skills and mindsets, you’re likely to find yourself snagging leftovers and people who have made themselves victims. The question, at the moment, would be, do you want to be with someone like you?  If you say no for any reason that relates to the fact that you’re not where you want to be in life, it’s a good time to start thinking about altering your attributes.

Courage

Confidence is attractive, no doubt about it. Someone who knows how to do something well and owns that ability.  Remember that quiet confidence should not to be confused with outright arrogance, which is based in insecurity.  When someone feels the need to boast, they actually lack confidence and subconsciously need to fill that gap in themselves with others’ validation.

However, there’s another related quality that I find even more appealing, courage.

We are all afraid of something. Some of us are afraid of many things, and some fear almost everything.  Courage inspires because we are all afraid.  Courage is daring greatly through vulnerability.  Everyone is on their own journey and the fears they feel are real and valid to them, as are the fears we hang on to and the ones we’ve overcome.

Most people with confidence in something didn’t start with the accompanying skill. Whether it’s learning to try new things or making big-business decisions based on numbers and statistics and logistics and supposed-sure-thing strategies. Either way, it takes guts to go for it; to put ourselves out there subject to “failure.”

Having the courage to try leads to confidence, because it doesn’t matter if we get good at the thing we tried, it’s the trying that matters.

Sadly we live in a “what will they think of me” society.  How many likes did our Facebook status get? How many retweets? Are we being judged for how advanced/basic our yoga practice is? How acclaimed are our kid in school? The list goes on.

Courage doesn’t equal irresponsibility. Sometimes, the greatest courage a person faces is committing to taking responsibility for something greater than themselves, like family and children. Overcoming fears doesn’t mean doing anything overtly dangerous or simply stupid.

Commit to trusting your path, whether you “fail” or “succeed”.  Life really does begin outside our comfort zones.  What’s the worst that could happen? Whatever it is, it’s worth it. (Refer back to being safe and responsible), but as the saying goes: where there is a will there is a way.

Failure isn’t in not succeeding. Failure is in not trying.